Gaatha

Communication strategyfor mission-ledorganisations

I help nonprofits, foundations, CSR teams and other mission-led organisations bring clarity and structure to communication that has become scattered as they grow or change.

Start a conversation
The Gap

When communicationstops keeping pace

The organisation is introduced differently across decks, proposals and meetings.

The website, reports and presentations do not always tell the same story.

Different team members describe the organisation in different ways.

The communication calendar is full, but not always connected to organisational priorities.

Gaatha brings these pieces together—clarifying the story, setting priorities and creating communication tools the team can continue using.

Approach

Four ways I help bringcommunication into focus

I bring senior judgment and practical structure to four areas of communication.

Illustration of a strategist thinking through communication with ideas and data around her

01

Clarify the story

Strengthen how your organisation, programmes and impact are explained across websites, decks, reports and stakeholder communication.

02

Set communication priorities

Decide what needs to be communicated, to whom and when—across donors, partners, teams, leadership, campaigns and key organisational moments.

03

Strengthen stories and proof

Identify the stories, data, photographs, testimonials and proof points your organisation needs to collect and use more consistently.

04

Equip your team

Create practical structures, templates and guidance that internal teams, writers, designers and partner agencies can understand and execute.

Two women in conversation across a table — Let's make your story easier to tell
Offerings

How I can help

I can support a broad communication need or a focused organisational priority.

Line drawing of a fist bump over a desk with reports, a laptop, planner and phone

Focused Communication Assignments

Start with a single assignment, based on your immediate communication need.

Content and Stories

Help your audiences understand your work through clear content and compelling stories.

  • Social media content batches
  • Newsletters
  • Leadership articles
  • Case studies and impact stories

Presentations and Communication Materials

Make your work, results and funding needs easy to understand and share.

  • Fundraising and programme presentations
  • Donor reports
  • Brochures and leaflets
  • Campaign materials
  • Annual report content and editing

Strategic Communication Support

Bring clarity and direction to how your organisation communicates.

Communication Reviews and Strategy

Identify what needs attention and sharpen how your organisation communicates its purpose, work and value.

  • Communication reviews
  • Core organisational story and key messages
  • Fundraising communication strategy
  • Stakeholder communication strategy

Communication Planning and Campaigns

Turn communication priorities into practical plans and purposeful campaigns.

  • Communication plans
  • Campaigns and launches
  • Content priorities and calendars
  • Team guidance and communication tools
  • Film concepts and creative direction
  • Photography direction
  • Influencer and brand-partner identification
Outcomes

Better communication should change how theorganisation works—not just how the words sound.

The value of Gaatha is not another polished document that sits unused. It is communication direction your organisation can apply repeatedly.

01

One shared story

Teams and leaders can explain the organisation consistently.

02

Clearer fundraising communication

Stronger asks and material that makes funding needs easier to understand.

03

Less rebuilding from scratch

Stories, data, photographs and proof can be reused across formats.

04

Clearer direction for teams

People know what to communicate, when it matters and who will take it forward.

Selected Work

A few examples of how I help organisations bring greater clarity, structure and direction to their communication.

Education nonprofit · Donor communication review

Shiksharth

The brief

Make Shiksharth’s donor communication clearer and more useful for fundraising. Strong field evidence and stories existed, but were scattered across documents, with inconsistent messaging and funding asks that needed sharpening.

What I delivered

A review of donor-facing materials and a prioritised roadmap for a reusable donor communication kit, covering the core story, funding options, impact evidence and proposal structure, with clear recommendations for team ownership and implementation.

Child-protection foundation · Communication planning

Sheradil Foundation

The brief

Help Sheradil build visibility, trust and fundraising support with limited communication capacity. Outreach relied largely on personal networks and immediate needs, calling for a more consistent approach that protected the privacy and dignity of children and survivors.

What I delivered

An annual communication blueprint organised into quarterly actions for donors, schools, partners, volunteers and the public. It included a monthly checklist, funding options, team responsibilities and a 30-day starting plan—giving the team practical priorities suited to its capacity.

Who I work best with
I work with nonprofits, foundations, CSR teams and other mission-led organisations tackling complex social and environmental challenges. This includes work across education, healthcare and mental health, livelihoods, inclusion, climate and sustainability, renewable energy, responsible consumption, philanthropy and CSR.
About Aarti

Senior judgment.Practical direction.

Aarti Krishnan

Aarti Krishnan

Founder, Gaatha

I lead Gaatha, an independent communication strategy practice for mission-led organisations. Over the years, I have led communication mandates at The Akshaya Patra Foundation and Cipla Foundation, and consulted with organisations including The Drama School Foundation and Jai Vakeel Foundation. My work has spanned CSR communication, fundraising campaigns, stakeholder engagement, digital strategy, internal communication and impact storytelling.

I also bring corporate-sector experience from ITC, Eureka Forbes, Reliance Life Insurance, Aircel and NIIT, across brand strategy, product marketing, digital communication, customer acquisition, retail marketing and campaign planning.

I am a senior marketing and communications professional with over 19 years of experience across the corporate, CSR, philanthropy and nonprofit sectors.

My work combines strategic thinking with practical direction, with a focus on communication that teams can understand, use and carry forward.

Not sure what your organisation needs?

Tell me what is changing, what feels unclear or what important communication moment you are preparing for. We can begin with a conversation.

Get in touch
aartikn@gmail.comLinkedIn Mumbai, India