Gaatha turns scattered stories, data and priorities into a clear, usable communication system—so nonprofits, foundations and social-impact teams can plan, tell and use their story with confidence.
Your organisation may have grown—adding programmes, geographies, funders, partners and teams. But has your communication kept up?
Today
Stories, data, photographs and proof exist across teams and formats. But different people explain the work differently, material gets repeatedly recreated, and each new deck, report or campaign begins almost from scratch.
There is plenty to communicate, but no shared direction on what matters most, who needs to hear it and how the pieces should work together.
With Gaatha
I help identify what matters, organise it clearly and shape communication direction your team can use across donor, partner, leadership, internal and public communication.
The result is communication that your team can understand, use consistently and carry forward.
I bring senior judgment and practical structure to four areas of communication.
01
Strengthen how your organisation, programmes and impact are explained across websites, decks, reports and stakeholder communication.
02
Decide what needs to be communicated, to whom and when—across donors, partners, teams, leadership, campaigns and key organisational moments.
03
Identify the stories, data, photographs, testimonials and proof points your organisation needs to collect and use more consistently.
04
Create practical structures, templates and guidance that internal teams, writers, designers and partner agencies can understand and execute.
You can begin with one focused engagement or combine offerings, depending on what your organisation needs.
Best for
Organisations that have grown, added programmes or audiences, or are finding it difficult to communicate consistently across teams and platforms.
What you receive
A focused review of internal and external communication, with clear priorities, practical recommendations and direction on what to strengthen first.
For organisations that need senior input on a specific communication challenge, asset or key moment.
Communication direction for a programme, partnership, initiative, milestone, report, campaign or event—including audiences, key messages, sequence, formats and timelines.
Shape the report's purpose, central story, section flow and content priorities, with guidance on internal inputs, stories, data and editorial review.
Practical direction on what to capture, whom to speak to and how to brief field teams for photographs, interviews and testimonials—with dignity and purpose.
Clearer leadership messages and stronger communication across teams, including internal updates, leadership notes and board communication.
Define the central story, page structure, key messages and content priorities before writing, design or development begins.
Turn existing brand guidelines and messaging documents into practical direction that teams and partners can apply in everyday communication.
Support for foundations, impact funds and incubators helping portfolio organisations strengthen their stories, pitch material and stakeholder communication.
Help teams explain new programmes, models, technology or innovation clearly to donors, partners, boards and wider audiences.
The value of Gaatha is not another polished document that sits unused. It is communication direction your organisation can apply repeatedly.
01
Teams and leaders can explain the organisation consistently.
02
Stronger asks and material that makes funding needs easier to understand.
03
Stories, data, photographs and proof can be reused across formats.
04
People know what to communicate, when it matters and who will take it forward.
Education nonprofit · Donor Communication Review
Background
An education nonprofit working with children in remote, tribal and conflict-affected geographies, with donor-facing communication scattered across decks, reports, proposals and stories.
Gaatha's response
Reviewed donor-facing communication end to end, identifying gaps and repetition across formats and audiences.
Outcome
Recommended clearer, more reusable ways to communicate the organisation's work, impact and funding needs.
Child-protection foundation · Communication Strategy
Background
A foundation working on child sexual abuse prevention and survivor support, needing coherent communication strategy across identity and fundraising.
Gaatha's response
Supported communication strategy including brand identity inputs and a review of fundraising communication.
Outcome
Shaped the early structure for an annual communication blueprint to guide the year ahead.
Growing mission-led organisations whose work is strong, but whose communication has not kept pace with their scale, complexity or ambitions.
Especially those working across multiple programmes, audiences or geographies.
Including organisations managing partners, portfolios and stakeholder communication.
Working across social, environmental or public-interest issues.
The need often becomes urgent before a key ask, report, launch or change—or when the organisation has outgrown its communication.
Aarti Krishnan
Founder, Gaatha
I lead Gaatha, an independent communication strategy practice for mission-led organisations. Over the years, I have led communication mandates at The Akshaya Patra Foundation and Cipla Foundation, and consulted with organisations including The Drama School Foundation and Jai Vakeel Foundation. My work has spanned CSR communication, fundraising campaigns, stakeholder engagement, digital strategy, internal communication and impact storytelling.
I also bring corporate-sector experience from ITC, Eureka Forbes, Reliance Life Insurance, Aircel and NIIT, across brand strategy, product marketing, digital communication, customer acquisition, retail marketing and campaign planning.
I am a senior marketing and communications professional with over 19 years of experience across the corporate, CSR, philanthropy and nonprofit sectors.
My work combines strategic thinking with practical direction, with a focus on communication that teams can understand, use and carry forward.
Let's Begin
A conversation is a good place to begin — to understand where you are, what feels stuck and what would help your team move forward.
aartikn@gmail.com